Universiti Tunku Abdul Rahman

Bachelor of Marketing (Hons)

Marketing is about buying and selling products or services for profitability. Good marketing will bring huge success to a company while bad marketing will bring failure. Marketing activities includes market research, product design and development, packaging, setting strategy, pricing, advertising, communicating, promoting, delivery channel, endorsement and etc. 

This programme emphasises the development of professional knowledge and skills, and the latest marketing techniques and tool for successful implementation in a wide range of business scenarios. In addition to the classroom learning, students will be exposed to seminars and other co-curricular activities.

The Bachelor of Marketing (Hons) is developed with the aim to deliver to students and all-rounded knowledge and skills associated with marketing. Graduates who are well-versed in marketing are highly employable. 

Graduates of the Bachelor of Marketing (Hons) are eligible for certain exemptions from the professional examinations of ICSA. Membership with ICSA is an option for graduates to become a professional in the field of corporate governance. 

Programme Details:


Bachelor of Marketing (Hons)

Accreditation Status:   

Fully accredited   


3 years (Full-time)


January, May, October   

Total Programmee Fees:   

RM39,400 (Malaysian)

RM53,450 (International)

Medium of Instruction:   





Faculty of Business and Finance (FBF)   

Career Prospects:

  • Sales & Marketing Consultant
  • International Marketing Executive/Manager
  • Event Management Executive/Manager
  • Business Development Executive/Manager
  • Brand Executive/Manager
  • Product Executive/Manager
  • Advertising Executive/Manager

Professional Recognition/Accreditation:

The UTAR Bachelor of Marketing (Hons) is recognised by the following organisations.