As Malaysia continues to grow , the retail industry is set for growth. The management of a shopping mall, from its identity to tenant mix and subsequently to the management of overall shopping mall and tenant relationships, requires special skills and knowledge. Brands to survive and remain competitive in the retail industry, in addition to their marketing and promotional strategies, requires special attention to their display and mechandising decisions.
The Bachelor of Business Administration (Hons) Retail Management programme in UTAR emphasises on inculcating strong foundation and innovative application. This programme shapes its students to be analytical and creative in the overall management of retailing. Students will be trained in fundamental areas and eventually progressed to specialised areas concerning retailing. These areas include mechandising , logistics and supply chain management, and customer relationship management.
Students will acquire a comprehensive range of analytical, problem solving and professional skills, which are increasingly valued not just in the retail industry itself but also in other areas of commerce, education, government and non-profit making organisation.
Bachelor of Business Administration (Hons) Retail Management
Provisional Accredited - (N/345/6/1036)03/22(MQA/PA8828)
3 years (Full-time)
January, May, October
Total Programmee Fees:
Medium of Instruction:
Faculty of Business and Finance (FBF)