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UNIVERSITI TUNKU ABDUL RAHMAN


Bachelor of Communication (Honours) Advertising

Year 1

  • Communication Theories
  • Creative Thinking
  • Design for Media 
  • Design Fundamentals
  • Elective I 
  • Elective II 
  • English for Mass Communication 
  • History of Advertising 
  • Introduction to Advertising 
  • Introduction to Mass Communication
  • Introduction to Video Production and Editing
  • Media Publication
  • Photography in Commercial Design
  • Typography in Advertising

Year 2

  • 3D Computer Animation
  • Advertising Client Management
  • Advertising Copy Writing
  • Advertising Creative Strategies
  • Advertising and Society
  • Co-Curriculum 
  • Communication Research Methods 
  • Digital Advertising
  • Digital Communication Technology 
  • Media Planning
  • MPU1*
  • National Language/Other Languages 
  • Public Speaking 
  • Sun Zi's Art of War and Business Strategies
  • Web Page Design

Year 3

  • Industrial Training 
  • Design Campaign
  • Design Research
  • Media Law and Ethics
  • MPU1**
  • MPU3

Elective I
Choose 1 course (s)

  • Computer Systems and Applications 
  • Introduction to Multimedia

Elective II

Choose 1 course (s)

  • Positive Psychology 
  • Consumer Behaviour

MPU 1*

Choose 1 course (s)

  • Bahasa Melayu Komunikasi 2 - For International Students
  • Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students

MPU 1** 

Choose 1 course (s)

    • Hubungan Etnik - For Local Students
    • Malaysian Studies 3 - For International Students

MPU 3** 

Choose 1 course (s)

  • Culture and Communication 
  • Development Trends in Malaysia 
  • Introduction to Political Science 
  • Introduction to Sociology

National Language/Other Language 

Choose 1 course (s)

  • Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
  • Communication Tamil For Health Sciences
  • Introduction to French
  • Introduction to German Language
  • Introduction to Japanese
  • Introduction to Korean
  • Introduction to Tamil Language
  • Introduction to Thai Language

Co-curriculum 
Choose 1 course (s)

  • Art, Craft, and Design
  • Arts and Cultural Performance
  • Business Plan Writing & Preparation
  • Community Project
  • Critical Thinking, Creative Thinking and Problem Solving
  • Language, Culture and Social Study Aboard
  • Leadership and Teambuilding
  • Managing Personal Finance
  • Music Performance
  • Management of Martial Arts Activity
  • Management of Sports Activity
  • Oral Communication
  • Social Entrepreneurship Project
  • Study Soft Skills and/or Life Skills Abroad
  • Team Work and Collaborative Project
  • Work Ethics and EQ
Please note that this is an indicative list of courses for general reference only. The programme structure and course sequence plan may be subject to change without notice. It is therefore important to check with UTAR staff on the current programme structure at the time of enrollment. For existing UTAR students, kindly refer to UTAR portal.