Bachelor of Communication (Honours) Advertising

This programme aims to produce professionals who are equipped with cutting-edge knowledge in the field and who are able to play active roles in shaping and developing the advertising industry locally and globally. 

Bachelor of Communication (Honours) Advertising offers in-depth knowledge of the advertising industry as well as introduction to other areas of mass communication such as public relations. Students receive a solid design foundation, learn how to integrate various communication tools into a corporate strategic plan, and participate in an industrial training programme in advertising agencies or marketing/ communication divisions of large corporations. Furthermore, students will be given a solid foundation in the most recent developments in multimedia communication. As a final year project, students conduct an actual advertising campaign in the Capstone project.

Programme Details

Award:

Bachelor of Communication (Honours) Advertising

Accreditation Status:   

Fully accredited   

Duration:   

3 years (Full-time) 

Intakes:   

January, May, October   

Total Programme Fees:   

RM45,250 (Malaysian)

RM61,700 (International)  

Medium of Instruction:   

English

Campus:   

Kampar  

Faculty:   

Faculty of Arts and Social Science (FAS)  


Career Prospects

  • Account Manager
  • Copywriter/Copy Editor
  • Creative Strategy Planner/Media Director
  • Graphic Designer 
  • Social Media Influencer
  • Content Creator
  • Campaign/Sales/Promotion Manager
  • Brand Manager
  • Media Planner/Buyer