Bachelor of Communication (Honours) Advertising (R3/0415/6/0001)(06/29)(A10234)

This programme aims to produce professionals who are equipped with cutting-edge knowledge in the field and who are able to play active roles in shaping and developing the advertising industry locally and globally. 

Bachelor of Communication (Honours) Advertising offers in-depth knowledge of the advertising industry as well as introduction to other areas of mass communication such as public relations. Students receive a solid design foundation, learn how to integrate various communication tools into a corporate strategic plan, and participate in an industrial training programme in advertising agencies or marketing/ communication divisions of large corporations. Furthermore, students will be given a solid foundation in the most recent developments in multimedia communication. As a final year project, students conduct an actual advertising campaign in the Capstone project.

Programme Details

Award:

Bachelor of Communication (Honours) Advertising

(R3/0415/6/0001)(06/29)(A10234)

Accreditation Status:   

Fully accredited

Duration:   

3 years (Full-time) 

Intakes:   

February, June, November

Estimated Total Programme Fees: 

(The estimated total fees may vary by 10%)

RM48,850 (Malaysian)

RM69,300 (International)  

Medium of Instruction:   

English

Campus:   

Kampar, Perak

Faculty:   

Faculty of Arts and Social Science (FAS)  

Career Prospects

  • Account Manager
  • Copywriter/Copy Editor
  • Creative Strategy Planner/Media Director
  • Graphic Designer 
  • Social Media Influencer
  • Content Creator
  • Campaign/Sales/Promotion Manager
  • Brand Manager
  • Media Planner/Buyer

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