Bachelor of Communication (Honours) Advertising

The UTAR Bachelor of Communication (Honours) Advertising degree provides in-depth knowledge of the advertising field as well as an introduction to marketing-related areas. Students will learn how to incorporate a variety of communication tools into an effective communication strategy. This programme aims to produce professionals with cutting-edge knowledge in the field who can play active roles in shaping and developing the advertising industry on a national and global level.

Furthermore, students will be given a solid foundation in the most recent developments in multimedia communication. Students also receive a solid foundation in design and participate in an industrial training programme in advertising agencies or marketing/communication divisions of large corporations.

Programme Details


Bachelor of Communication (Honours) Advertising

Accreditation Status:   

Fully accredited   


3 years (Full-time) 


January, May, October   

Total Programme Fees:   

RM42,450 (Malaysian)

RM57,650 (International)  

Medium of Instruction:   





Faculty of Arts and Social Science (FAS)  

Career Prospects

  • Media Planner
  • Client Services Manager
  • Brand Manager
  • Market Researcher
  • Creative Strategy Planner
  • Art Director
  • Copywriter
  • Professional Photographer
  • Visualizer or Illustrator
  • Graphic Designer