Corporate communication is a crucial function that manages and controls information flows to diverse stakeholders, communicates corporate strategies, and develops information for a variety of uses. It oversees internal and external communication, marketing communication, media relations, reputation management, corporate social responsibility, investor relations, as well as government affairs.
Graduates of Bachelor of Corporate Communication (Honours) will have a solid understanding of organisational communication theories and procedures. Students will be exposed to tasks and techniques related to research, communication, and handling the media. Students will also learn about communication management, innovative problem-solving techniques, the importance of ICT in corporate communication, and how to use ICT to address corporate communication issues through this programme. They will undergo training to effectively communicate in both the local and international business environment. Industrial training programmes are implemented to equip students with practical work experience.
Bachelor of Corporate Communication (Honours)
3 years (Full-time)
January, June, October
Total Programme Fees:
Medium of Instruction: