Bachelor of Marketing (Honours)

Marketing refers to the activities of a company related to buying, advertising, distributing and selling a product or service. Good marketing will attract customers interested in the company’s product and service, thereby contributing to the profitability or good reputation of a company. Marketing activities include market research, product design and development, packaging, setting strategy, pricing, advertising, communicating, promoting, delivery channel, endorsement, and many more. 

The marketing degree at UTAR is designed to produce industry-driven graduates who are adaptable to the current business demands and skilled in a variety of marketing techniques and tools. Students will be able to learn about the e-commerce ecosystem through the Global Digital Talent (GDT) offered at UTAR, as well as hone their digital marketing skills on Google Ignite programme.

Programme Details:


Bachelor of Marketing (Honours)

Accreditation Status:   

Fully accredited   


3 years (Full-time)


January, June, October   

Total Programme Fees:   

RM47,500 (Malaysian)

RM64,550 (International)

Medium of Instruction:   



Kampar, Perak   


Faculty of Business and Finance (FBF)   

Career Prospects:

  • Sales and Marketing Consultant
  • International Marketing Executive/Manager
  • Event Management Executive/Manager
  • Business Development Executive/Manager
  • Brand Executive/Manager
  • Product Executive/Manager
  • Advertising Executive/Manager

Professional Recognition/Accreditation:

The UTAR Bachelor of Marketing (Honours) is recognised by the following organisations.