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UNIVERSITI TUNKU ABDUL RAHMAN


Bachelor of Marketing (Honours)

Marketing is about buying and selling products or services for profitability. Good marketing will bring huge success to a company while bad marketing will bring failure. Marketing activities includes market research, product design and development, packaging, setting strategy, pricing, advertising, communicating, promoting, delivery channel, endorsement and etc. 


The Bachelor of Marketing (Honours) is developed with the aim to deliver to students and all-rounded knowledge and skills associated with marketing. Graduates who are well-versed in marketing are highly employable. The Alibaba.com Global E-commerce Talent (GET) programme has empowered educators to teach students the practical hands-on in the ecosystem of cross-border e-commerce that meets the demands of the industry. Students will also have the opportunity to develop their digital marketing skills on Google platforms and obtain Google AdWords Certification through the Google Ignite programme.


Graduates of the Bachelor of Marketing (Honours) are eligible for certain exemptions from the professional examinations of ICSA and MACS. 

Programme Details:


Award:

Bachelor of Marketing (Honours)

Accreditation Status:   

Fully accredited   

Duration:   

3 years (Full-time)

Intakes:   

January, May, October   

Total Programme Fees:   

RM41,700 (Malaysian)

RM56,750 (International)

Medium of Instruction:   

English   

Campus:   

Kampar   

Faculty:   

Faculty of Business and Finance (FBF)   



Career Prospects:

  • Sales & Marketing Consultant
  • International Marketing Executive/Manager
  • Event Management Executive/Manager
  • Business Development Executive/Manager
  • Brand Executive/Manager
  • Product Executive/Manager
  • Advertising Executive/Manager

Professional Recognition/Accreditation:

The UTAR Bachelor of Marketing (Honours) is recognised by the following organisations.