Programme Structure: Bachelor of Business Administration (Hons) Entrepreneurship

Year 1

  • Applied E-Commerce​
  • Business Accounting I
  • Business Accounting II
  • Consumer Behaviour
  • Corporate and Business Law
  • Economics
  • Elective III
  • Information Systems
  • Management Principles
  • MPU1*
  • National Language/ Other Languages
  • Principles of Marketing
  • Quantitative Techniques I
  • Quantitative Techniques II

Year 2

  • Business Finance
  • Digital Marketing​
  • Elective I
  • Elective IV
  • English for Business​
  • Entrepreneurship
  • Human Resource Management​
  • Industrial Training​
  • Logistics Management​
  • Managerial Accounting​
  • Operation Management​
  • Organisational Behavior​

Year 3

  • Business Ethics
  • Co-curriculum​
  • Contemporary Issues In Entrepreneurship And Innovation​
  • Elective II
  • English for Management​
  • Entrepreneurial Project
  • International Business
  • Managing Innovation
  • MPU Elective 1
  • MPU1**
  • Small Business Management
  • Strategic Management
  • Sun Zi’s Art of War and Business Strategy​

Elective I - Choose 1 course

  • Digital Advertising​
  • Digital Entrepreneurship​
  • Family Business Management
  • Information Technology In Customer Relationship Management​
  • Introduction To Financial Prediction With Machine Learning In Python​

  • Elective II - Choose 1 course

    • Brand Strategy​
    • Customer Relationship Management
    • Industrial Relations
    • Service Management

    • Elective III - Choose 1 course

      • Global Marketing
      • Introduction to internet of things and its application
      • Personal Financial Planning and Management

  • Elective IV - Choose 1 course

    • Business Analytics
    • Confucianism And Modern Society​
    • Financial Technology​
    • Fundamentals of Digital Media Technology​
    • Interpersonal Communication
    • Positive Psychology​
    • Public Speaking and Oral Presentation


  • MPU 1* - Choose 1 course

      • Falsafah dan Isu Semasa - For Local Students 

      • Bahasa Melayu Komunikasi 2 - For International Students 

    • MPU 1** - Choose 1 course

        • Philosophy and Current Issues - For International Students 
        • Penghayatan Etika dan Peradaban  - For Local Students 
    • MPU Elective 1 - Choose 1 course

      • Business and Society
      • Malaysian Economy

National Language/Other Language - Choose 1 course

  • Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
  • Introduction to Chinese Language I
  • Introduction to French
  • Introduction to German Language
  • Introduction to Japanese
  • Introduction to Tamil Language

Co-curriculum - Choose 1 course

  • Art, Craft, and Design
  • Arts and Cultural Performance
  • Community Project
  • Language, Culture and Social Study Abroad
  • Managing Personal Finance
  • Music Performance
  • Oral Communication
  • Social Entrepreneurship Project
  • Study Soft Skills and/or Life Skills Abroad
  • Team Work and Collaborative Project
  • Work Ethics and EQ