Programme Structure: Bachelor of Marketing (Honours)

Year 1

• Accounting in Practice
• Corporate and Business Law
  
• Elective I
  
• English for Business
  
• Information Systems
  
• Management Principles
  
• MPU1*
  
• MPU1**
• National Language / Other Language​
  
• Principles of Macroeconomics
• Principles of Marketing​
  
• Principles of Microeconomics
  
• Quantitative Techniques I
  
• Quantitative Techniques II
  
• 
  

Year 2

• Brand Strategy​
• Co-Curriculum
• Consumer Behaviour ​
  
• Customer Relationship Management
• Elective II​
  
• Elective III
• English for Management
  
• Industrial Training​
• Logistics Management
  
• Marketing Analysis and Decision Making
  
• Marketing Research in Practice
• Principles of Retailing​
  
• Sun Zi's Art of War and Business Strategies

Year 3

• Business Ethics
• Business Finance​
  
• Digital Marketing​
• Elective IV
• Entrepreneurship
  
• Global Marketing​
• International Business
  
• Marketing Communication Strategy
• MPU Elective I​
  
• Research Project
  
• Service Management
• Strategic Marketing Planning and Control
  
• 
  

Elective I - Choose 1 course(s)

• Fundamentals of Digital Media Technology​
• Interpersonal Communication​
• Introduction to Internet of Things and its Applications​
  
• 
  

• Elective II - Choose 1 course(s)

• Event Management
  
• Financial Technology​
  
• Introduction to Financial Prediction with Machine Learning in Python​
  
• Operations Management​
  
• Positive Psychology​
  

• 
  

• Elective III - Choose 1 course(s)

• Applied eCommerce​
  
• Confucianism And Modern Society
  
• Digital Advertising​
• Human Resource Management​
• Information Technology In Customer Relationship Management​
  
• Managing Information Systems​
  

MPU 1* - Choose 1 course

• Falsafah dan Isu Semasa - For Local Students 

• Bahasa Melayu Komunikasi 2 - For International Students 

• Philosophy and Current Issues - For International Students 
• Penghayatan Etika dan Peradaban  - For Local Students

• • MPU Elective - Choose 1 course

    • Business and Society
    • Malaysian Economy

National Language/Other Languages - Choose 1 course(s)

• Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
• Introduction to Chinese Language I
• Introduction to French
• Introduction to German Language
  
• Introduction to Japanese
• Introduction to Tamil Language

Co-curriculum - Choose 1 course(s)

• Art, Craft, and Design
• Arts and Cultural Performance
• Business Plan Writing & Preparation
  
• Community Project
  
• Critical Thinking, Creative Thinking and Problem Solving
  
• Language, Culture and Social Study Abroad
  
• Leadership and Teambuilding
  
• Management of Sports Activity​
  
• Managing Personal Finance
• Music Performance
  
• Oral Communication
  
• Social Entrepreneurship Project
• Study Soft Skills and/or Life Skills Abroad
• Team Work and Collaborative Project
  
• Work Ethics and EQ