Programme Structure: Bachelor of Media and Creative Studies (Honours) 

Year 1

  • Advertising Copywriting 
  • Advertising Design
  • Co-Curriculum 
  • Communicative English 
  • Creative Thinking and Idea Generation 
  • Creative Writing 
  • Design Studio 
  • Elective I 
  • Fundamentals of Public Relations 
  • Introduction to Advertising 
  • Introduction to Broadcasting 
  • Introduction to Journalism 
  • MPU1* 
  • National Language/Other Language 
  • Radio Broadcasting 
  • Sun Zi's Art of War and Business Strategies 

Year 2

  • Approaches to Communication Research 
  • Basic Video Production 
  • Communication Law 
  • Creative Strategy for Advertising 
  • Digital Transformation and E-Commerce​
  • Elective II 
  • Interactive Multimedia I 
  • Interactive Multimedia II 
  • Interactive Reporting​
  • Media and Communication Theories 
  • Media Planning 
  • New Media and Communication 
  • Online Visual Strategy​
  • Screenplay and Scriptwriting

Year 3

  • Entreprenuership​
  • Ethics in Media Communication 
  • Final Project
  • Industrial Training 
  • Media Project 
  • MPU1** 
  • Politics and Media

Elective I - Choose 1 course(s)

  • English for Business 
  • Marketing and Media 
  • Public Speaking 

  • Elective II - Choose 1 course(s)

      • Communication in Interpersonal Relationships 
      • Fundamentals of Psychology 
      • Social Media Strategy for Business

  • Elective III - Choose 1 course(s)

    • Audience & Reception Studies

    • Entrepreneurship


MPU 1* - Choose 1 course

  • Falsafah dan Isu Semasa - For Local Students
  • Bahasa Melayu Komunikasi 2 - For International Students 
MPU 1** - Choose 1 course
  • Philosophy and Current Issues - For International Students 
  • Penghayatan Etika dan Peradaban  - For Local Students 

National Language/Other Languages - Choose 1 course(s)

  • Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
  • Communication Tamil For Health Sciences
  • Introduction to French
  • Introduction to German Language
  • Introduction to Japanese
  • Introduction to Korean
  • Introduction to Tamil Language
  • Introduction to Thai Language

Co-curriculum - Choose 1 course(s)

  • Art, Craft, and Design
  • Arts and Cultural Performance
  • Community Project
  • Language, Culture and Social Study Aboard
  • Social Entrepreneurship Project
  • Study Soft Skills and/or Life Skills Abroad
  • Team Work and Collaborative Project
Please note that this is an indicative list of courses for general reference only. The programme structure and course sequence plan may be subject to change without notice. It is therefore important to check with UTAR staff on the current programme structure at the time of enrollment. For existing UTAR students, kindly refer to UTAR portal.