Bachelor of Communication (Honours) Public Relations (R3/342/6/0191)(03/27)(A7908)

The programme addresses the needs of the communication industry for public relations professionals who have technical competence as well as an appreciation of the role of Public Relations within a global environment. Students will develop their knowledge, intellectual, practical and communication skills in a range of contexts, and enhance their creative abilities, analytical skills and management capabilities.

Bachelor of Communication (Honours) Public Relations emphasises in-depth understanding of communication and media industry. In terms of application, students will produce media kits, news releases, social media content and audio-visual presentations. They will also learn to organise campaigns, press conferences, events and exhibitions.

Programme Details:

Award:

Bachelor of Communication (Honours) Public Relations

(R3/342/6/0191)(03/27)(A7908)

Accreditation Status:   

Fully accredited

Duration:   

3 years (Full-time) 

Intakes:   

February, June, November

Estimated Total Programme Fees:

(The estimated total fees may vary by 10%)

RM48,450 (Malaysian)

RM68,850 (International)  

Medium of Instruction:   

English

Campus:   

Kampar, Perak  

Faculty:   

Faculty of Arts and Social Science (FAS)  


Career Prospects:

  • Public Relations Executive/Specialist
  • Public Affairs Executive
  • Publicist
  • Brand Consultant
  • Social Media Specialist/ Manager/Analyst
  • Content Manager/Strategist
  • Event Planner

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