Bachelor of Communication (Honours) Public Relations

The programme addresses the needs of the communication industry for public relations professionals who have technical competence as well as an appreciation of the role of Public Relations within a global environment. Students will develop their knowledge, intellectual, practical and communication skills in a range of contexts, and enhance their creative abilities, analytical skills and management capabilities.

Bachelor of Communication (Honours) Public Relations emphasises in-depth understanding of communication and media industry. In terms of application, students will produce media kits, news releases, social media content and audio-visual presentations. They will also learn to organise campaigns, press conferences, events and exhibitions.