Bachelor of Business Administration (Honours) Tourism Destination Marketing

Tourism is – and will continue be – one of the most important industries in the service sector. Malaysia, with its abundance of natural beauty and cultural diversity, offers year-round tourism attractions. Tourist spending can lead to an increase in income and employment for the local community. Tourism also allows locals to keep up with their traditional cultural practices. 

The tourism destination marketing degree programme focuses on the marketing aspects of managing and promoting tourism destination, while prepare graduates to be effective managers or entrepreneurs capable of leading and managing their own businesses. The programme covers a wide range of business disciplines within an economy, such as accommodation, shopping, logistics, recreation, and food sector and incorporates elements of digital technology and Global Digital Talent (GDT).

Programme Details:


Bachelor of Business Administration (Honours) Tourism Destination Marketing

Accreditation Status:   

Provisional Accredited - (N345/6/1149)09/26(MQA/PSA14797)


3 years (Full-time)


January, June, October   

Total Programme Fees:   

RM47,650 (Malaysian)

RM64,750 (International)  

Medium of Instruction:   



Kampar, Perak   


Faculty of Business and Finance (FBF)   

Career Prospects:

  • Tourism Marketing Manager
  • Event Manager
  • Hotel/Resort Manager
  • Tour Manager
  • Travel Agency Manager
  • Tourist Information Centre Manager

Professional Recognition/Accreditation

The UTAR Bachelor of Business Administration (Honours) Tourism Destination Marketing is recognised by the following organisations.