Programme Structure: Bachelor of Communication (Honours) Advertising
Year 1
- Creative Thinking
- Design for Media
- Design Fundamentals
- Elective II
- English for Mass Communication
- Introduction to Advertising
- Introduction to Mass Communication
- Introduction to Social Media Strategy
- Media Planning
- Media Publication
- MPU1*
- Multimedia Content Production I
- Photography in Commercial Design
- Sun Zi's Art of War and Business Strategies
- Typography in Advertising
Year 2
- 3D Computer Animation
- Advertising Client Management
- Advertising Copy Writing
- Advertising Creative Strategy
- Advertising Research Methods
- Co-Curriculum
- Communication Theories
- Design Research
- Digital Advertising
- Media Law and Ethics
- National Language/Other Languages
- Public Speaking
- Web Page Design
Year 3
- Advertising and Society
- Design Campaign
- Digital Communication Technology
- Elective I
- Industrial Training
- MPU1**
- MPU3
Elective I (Choose 1 course)
- Computer Systems and Applications
- Fundamentals of Digital Media Technology
- Introduction to Internet of Things and Its Applications
Elective 1 (Choose 1 course)
- Positive Psychology
- Consumer Behaviour
MPU1** (Choose 1 course)
Falsafah dan Isu Semasa - For Local Students
Bahasa Melayu Komunikasi 2 - For International Students
MPU1** (Choose 1 course)
Penghayatan Etika dan Peradaban - For Local Students
Philosophy and Current Issues - For International Students
MPU3 (Choose 1 course)
- Culture and Communication
- Development Trends in Malaysia
- Introduction to Political Science
- Introduction to Sociology
National Language/Other Language (Choose 1 course)
- Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
- Introduction to French
- Introduction to German Language
- Introduction to Japanese
- Introduction to Korean
- Introduction to Tamil Language
- Introduction to Thai Language
Co-curriculum (Choose 1 course)
- Art, Craft, and Design
- Arts and Cultural Performance
- Business Plan Writing and Preparation
- Community Project
- Critical Thinking, Creative Thinking and Problem Solving
- Language, Culture and Social Study Aboard
- Leadership and Teambuilding
- Managing Personal Finance
- Music Performance
- Management of Sports Activity
- Oral Communication
- Social Entrepreneurship Project
- Study Soft Skills and/or Life Skills Abroad
- Team Work and Collaborative Project
- Work Ethics and EQ
Please note that this is an indicative list of courses for general reference only. The programme structure and course sequence plan may be subject to change without notice. It is therefore important to check with UTAR staff on the current programme structure at the time of enrollment. For existing UTAR students, kindly refer to UTAR portal.