UNIVERSITI TUNKU ABDUL RAHMAN

Programme Structure: Bachelor of Communication (Honours) Advertising 

(R3/0415/6/0001)(06/29)(A10234)

YEAR 1
  • ENGLISH FOR MASS COMMUNICATION
  •  INTRODUCTION TO ADVERTISING
  • CREATIVE DESIGN FUNDAMENTALS
  • CREATIVE THINKING
  • INTRODUCTION TO MASS COMMUNICATION
  • ELECTIVE I
  • ELECTIVE II
  • INTRODUCTION TO SOCIAL MEDIA STRATEGY
  • DESIGN FOR MEDIA
  • PHOTOGRAPHY IN COMMERCIAL DESIGN
  • PUBLIC SPEAKING
  • COMMUNICATION THEORIES
  • DESKTOP PUBLISHING
  • MULTIMEDIA CONTENT PRODUCTION I
YEAR 2
  • ADVERTISING COPY WRITING
  • PERSUASION IN VIDEOGRAPHY
  • ADVERTISING RESEARCH METHODS
  • WEB PAGE DESIGN
  • MEDIA LAW AND ETHICS
  • NATIONAL LANGUAGE / OTHER LANGUAGE
  • MPU1*
  • SUN ZI'S ART OF WAR AND BUSINESS STRATEGIES
  • CO-CURRICULUM
  • MEDIA PLANNING
  • ADVERTISING CREATIVE STRATEGY
  • INTEGRATED BRAND COMMUNICATION
  • 3D COMPUTER ANIMATION
  • DIGITAL MARKETING
YEAR 3
  • INDUSTRIAL TRAINING
  • MPU1**
  • DESIGN RESEARCH
  • MPU 3
  • INTEGRITY AND ANTI-CORRUPTION
  • ADVERTISING AND SOCIETY
  • DESIGN CAMPAIGN
  • DIGITAL COMMUNICATION TECHNOLOGY
MPU 1* (Choose 1 course)
  • PENGHAYATAN ETIKA DAN PERADABAN (FOR LOCAL STUDENTS)
  • PHILOSOPHY AND CURRENT ISSUES (FOR INTERNATIONAL STUDENTS)
MPU 1** (Choose 1 course)
  • BAHASA MELAYU KOMUNIKASI 2  (FOR INTERNATIONAL STUDENTS)
  • FALSAFAH DAN ISU SEMASA  (FOR LOCAL STUDENTS)
MPU 3 (Choose 1 course)
  • INTRODUCTION TO POLITICAL SCIENCE
  • CULTURE AND COMMUNICATION
  • INTRODUCTION TO SOCIOLOGY
  • DEVELOPMENT TRENDS IN MALAYSIA
ELECTIVE I (Choose 1 course)
  • INTRODUCTION TO INTERNET OF THINGS AND ITS APPLICATIONS
  • FUNDAMENTALS OF DIGITAL MEDIA TECHNOLOGY 
  • DIGITAL TECHNOLOGIES AND APPLICATIONS
ELECTIVE II (Choose 1 course)
  • INTERPERSONAL COMMUNICATION
  • PRINCIPLES OF MARKETING
NATIONAL LANGUAGE / OTHER LANGUAGE (Choose 1 course)
  • BAHASA KEBANGSAAN A
  • INTRODUCTION TO GERMAN LANGUAGE
  • INTRODUCTION TO FRENCH
  • INTRODUCTION TO JAPANESE
  • INTRODUCTION TO TAMIL LANGUAGE
  • INTRODUCTION TO THAI LANGUAGE
  • COMMUNICATIVE TAMIL FOR HEALTH SCIENCES
  • INTRODUCTION TO KOREAN
CO-CURRICULUM (Choose 1 course)
  • SOCIAL ENTREPRENEURSHIP PROJECT
  • ARTS AND CULTURAL PERFORMANCE
  • COMMUNITY PROJECT
  • LANGUAGE, CULTURE AND SOCIAL STUDY ABROAD
  • TEAM WORK AND COLLABORATIVE PROJECT
  • STUDY SOFT SKILLS AND/OR LIFE SKILLS ABROAD
  • ART, CRAFT, AND DESIGN
  • ORAL COMMUNICATION
  • MUSIC PERFORMANCE
  • MANAGING PERSONAL FINANCE
  • WORK ETHICS AND EQ
  • MANAGEMENT OF SPORTS ACTIVITY
  • CRITICAL THINKING, CREATIVE THINKING AND PROBLEM SOLVING
  • LEADERSHIP AND TEAMBUILDING
  • BUSINESS PLAN WRITING & PREPARATION
  • MASSIVE OPEN ONLINE COURSE (MOOC)
Please note that this is an indicative list of courses for general reference only. The programme structure and course sequence plan may be subject to change without notice. It is therefore important to check with UTAR staff on the current programme structure at the time of enrollment. For existing UTAR students, kindly refer to UTAR portal.