Programme Structure: Bachelor of Communication (Honours) Public Relations

Year 1

• Co-curriculum
  
• Communication Skills in Public Relations
• Communicative English
• Design for Media
• Elective I
• Interpersonal Communication
• Introduction to Advertising
• Introduction to Mass Communication
• Media Planning
• MPU1*
• MPU3
• National Language / Other Language​
  
• Public Relations
• Public Relations Writing
• Sun Zi's Art of War and Business Strategies
• 
  

Year 2

• Advanced Public Relations Writing 
• Advertising and Society​
  
• Advertising Copy Writing​
• Communication Theories 
• Corporate Social Responsibility 
• Crisis Management in Public Relations 
• Digital Communication Technology 
• Elective II
• Integrated Marketing Communication 
• Media Planning​
• Project 1
• Public Relations Research ​
  
• 
  

Year 3

• Industrial Training 
  
• Media Law and Ethics​
  
• MPU1**
• Organisational Communication 
• Project 2
• Public Relations Practices 
• Social Media for Public Relations 
• 
  

Elective I - Choose 1 course(s)

• Customer Relationship Management
• Industrial Relations 
• Service Management

Elective II - Choose 1 course(s)

• Digital Technologies and Application​
  
• Fundamentals of Digital Media Technology​
  
• Introduction to Internet of Things and Its Applications 
  

MPU 1* - Choose 1 course

• Falsafah dan Isu Semasa - For Local Students 
• Bahasa Melayu Komunikasi 2 - For International Students 

• Philosophy and Current Issues - For International Students
• Penghayatan Etika dan Peradaban  - For Local Students 

MPU 3 - Choose 1 course(s)

National Language/Other Languages - Choose 1 course(s)

• Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
• Communication Tamil For Health Sciences
• Introduction to French
• Introduction to German Language
  
• Introduction to Japanese
  
• Introduction to Korean
  
• Introduction to Tamil Language
  
• Introduction to Thai Language
• 
  

Co-curriculum - Choose 1 course(s)

• Art, Craft, and Design
• Arts and Cultural Performance
• Business Plan Writing & Preparation
• Community Project
• Critical Thinking, Creative Thinking and Problem Solving
  
• Language, Culture and Social Study Aboard
• Leadership and Teambuilding
  
• Managing Personal Finance
• Music Performance
  
• Management of Martial Arts Activity
  
• Management of Sports Activity
• Oral Communication
  
• Social Entrepreneurship Project
  
• Study Soft Skills and/or Life Skills Abroad
  
• Team Work and Collaborative Project
  
• Work Ethics and EQ