Programme Structure: Bachelor of Business Administration (Honours) Tourism Destination Marketing

Year 1

• Accounting in Practice
• Consumer Behaviour
• Corporate and Business Law
• English for Business
• Management Principles
• Marketing for Tourism and Hospitality
• MPU1*
• MPU1**
• Principles of Marketing
• Principles of Microeconomics​
  
• Quantitative Techniques I
• Quantitative Techniques II
• Tourism Management
• Tourism Principles, Practices and Philosophies

Year 2

• Business Research 
  
• Business Strategy​
  
• Co-curriculum
• Elective I
• English for Management
• Global Marketing
• Hospitality Service
• Industrial Training​
  
• Principles of Macroeconomics​
  
• Social and Cultural Impacts of Tourism
• Sun Zi's Art of War and Business Strategies
• Tourism and the Environment

Year 3

• Business Ethics
• Digital Marketing
• Elective II
• Entrepreneurship
• Event Management
• MPU3
• National Language/Other Languages
• Research Project
  
• Safety and Security for Tourism Destination
• Service Management 
• Tourism Planning and Policy

Elective I - Choose 2 course(s)

• Domestic/Overseas Study Tour
• Eco Tourism
• Gastronomy Tourism
• Health Information Management
• International Hotels Development and Management
• Medical Tourism

Elective II - Choose 2 course(s)

• Business Analytics
• Confucianism and Modern Society
• Culture and Communication
• Digital Entrepreneurship
• Fundamentals of Digital Media Technology
• Interpersonal Communication
• Introduction to Financial Prediction with Machine Learning in python​
  
• Introduction to Internet of Things and its Applications 
• Positive Psychology​
  
• Public Speaking and Oral Presentation
• Transport Planning and Demand Analysis

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National Language/Other Languages - Choose 1 course(s)

• Bahasa Kebangsaan A - For Malaysian only without SPM-BM Credit
• Introduction to Chinese Language I
• Introduction to French
• Introduction to German Language
• Introduction to Japanese
• Introduction to Tamil Language

• MPU 1* - Choose 1 course

• • Falsafah dan Isu Semasa - For Local Students 
  • Bahasa Melayu Komunikasi 2 - For International Students 

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• MPU 1** - Choose 1 course

  • • Philosophy and Current Issues - For International Students 
    • Penghayatan Etika dan Peradaban  - For Local Students 

• • MPU 3 - Choose 1 course(s)

  • Business and Society 

  • Malaysian Economy

Co-curriculum - Choose 1 course(s)

• Art, Craft, and Design
• Arts and Cultural Performance Project
• Business Plan Writing and Preparation
  
• Community Project
  
• Critical Thinking, Creative Thinking and Problem Solving
  
• Language, Culture and Social Study Abroad
  
• Leadership and Teambuilding
• Management of Sport Activity
• Managing Personal Finance
  
• Music Performance
  
• Oral Communication
  
• Social Entrepreneurship Project
  
• Study Soft Skills and/or Life Skills Abroad
  
• Team Work and Collaborative Project
  
• Work Ethics and EQ
  
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